This Alabama town was just named one of the South’s coolest summer places

The Mobile Bay town earned national recognition for its waterfront views, walkable downtown, and unmistakable coastal charm.

Keep reading

Tara Stallworth Lee

Tara Stallworth Lee explores Alabama’s musical legacy in new book

Part visual journal, part cultural archive, An Alabama Song traces the people, places, and memories that shape Alabama’s musical identity.

Keep reading

Wind Creek Spa

The best spa day in Alabama might be hiding in Wetumpka

Wind Creek Wetumpka’s Spa Reserve delivers Alabama’s best full-service wellness experience—and it’s worth the visit.

Keep reading

Family-friendly summer activities in Alabama: 25 places to explore with kids

Consider your summer bucket list handled with these family-friendly Alabama destinations worth the drive.

Keep reading

Hunter and Jessica Vick

How one couple is helping revive Alabama’s Black Belt prairies

The husband-and-wife team behind Land Revival LLC is working with landowners across Alabama to bring native prairies back to life.

Keep reading

Lazyface Sunscreen founders

This Southern brand aims to change how people think about sunscreen

For brothers Stuart Kent and Dr. Steven Kent, sunscreen has never been an afterthought.

Keep reading

Recent Stories

see all stories

Get the Newsletter

join our list

Stay updated on the latest stories and receive exclusive content from SoulGrown directly to your inbox.

01

Acclaimed Alabama designer Heidi Elnora launches fun and fearless new brand

Alabama-based designer Heidi Elnora is no stranger to excitement. Her awe-inspiring background paints a clear picture of her passion and enthusiasm for life. Her story began at Savannah College of […]

read more

02

The rebirth of Pat Dye’s Crooked Oaks in Notasulga, Alabama, is underway

The first time N.L. Hart drove through the gate at Crooked Oaks, past stands of Japanese maples, a tranquil pond and a wide-open, big-sky horse pasture, her mind raced with ideas […]

read more

03

A local’s guide to the ultimate Birmingham pastry crawl

Last Call croissants

It’s a chilly and overcast morning in the Magic City, and I’m on a mission to find the best pastry in Birmingham. I will be the first to admit that […]

read more

04

An inside look at Dothan’s 10th annual Mardi Gras parade

The city of Dothan witnessed a vibrant celebration on Saturday, March 1, as the Krewe of Kolosse (KOK) hosted its landmark 10th annual Mardi Gras Parade. This highly anticipated event, […]

read more

Partnerships & Collaborations

work with soulgrown

SoulGrown actively fosters partnerships and collaborations with small businesses, organizations, and individuals across Alabama, promoting community engagement and amplifying local voices.

connect with us