Alabama boasts an impressive number of local breweries that have gained proud patrons in cities across the state. While many of these breweries craft brews that bring crowds from across their respective communities, there is one newcomer with its sights set on statewide recognition. Alabama Beer Company hopes to offer all Alabamians a lager to call their own.

The vision behind the company, a joint collaboration between Stephen Gann and Michael and Shannon Clarke, is to bring Alabama a crisp classic that will stand the test of time. With a deep focus on creating and sustaining community through the brand, the team hopes to achieve more than providing Alabamians with a new go-to. The company tagline—Save Water. Drink Beer.—speaks to their impactful mission:

“Alabama Beer Co. is dedicated to safeguarding Alabama’s waterways through our initiative, DRIFT (Defending River Integrity For Tomorrow). This program supports water conservation efforts across the state by donating a portion from every beer sold to a fund that provides emergency grants to organizations focused on maintaining and restoring our rivers and lakes. By preserving these vital waterways, we protect Alabama’s natural beauty, ensure clean water for our brewing process, and contribute to the well-being of our community.”

Their debut Alabama Light Lager showcases their dedication to mastering an approachable option that appeals to Alabamians while generating positive change. It is Gann’s hope that the beer takes on a life of its own with the ultimate goal of becoming just as recognizable as Rainier in the Northwest or Lone Star in Texas. With a portion of proceeds from each purchase going toward the DRIFT fund, popularity means protecting Alabama’s waterways to a meaningful magnitude.

The company’s flagship beer has nothing to hide with a simple and streamlined ingredient list of hops, barley, and high-quality Alabama water. “Our beer is crafted with only the cleanest, simplest ingredients—no additives, no fillers, just pure quality. Did you know Alabama has some of the cleanest water in the United States? This commitment to simplicity and purity, combined with Alabama’s exceptional water, delivers an incredibly clean, crisp taste in every sip,” they share.

The company has also set itself apart with the addition of eye-catching can designs. Found in shops across the state, the Moon Maiden cans “depict a mythical guardian of Alabama’s waterways, emphasizing the brewery’s commitment to conservation,” while the Alabama Tallboy cans “feature a Bigfoot-like figure watching over the land, representing stewardship of Alabama’s natural beauty.” With standout branding bolstering a strong mission, Alabama Beer Company is poised to secure a position among long-time local favorites.

Find your first Alabama Light Lager here and be on the lookout for additional styles and seasonal releases in the future.