North Alabama’s Singing River Trail is more than just a network of greenways–it’s a vision for a connected, thriving region. When complete, the Singing River Trail will be a 200+ mile greenway system that strengthens regional bonds and creates new opportunities in health and wellness, education, economic development, tourism, and entrepreneurship for the people and communities of North Alabama.

Over the past eight months, significant progress has been made in three key areas: fostering local entrepreneurship through Launch Tank, activating new trail segments, and launching the inaugural 220 Founders Club campaign. Together, these milestones reflect a commitment to community, economic growth, and environmental stewardship.

 

Launch Tank: Sparking Innovation and Growth

In early 2025, the Singing River Trail hosted its most competitive Launch Tank yet at the Scottsboro Civic Center. Nine entrepreneurs from across North Alabama competed for $27,000 in non-dilutive funding to help grow their businesses. The first-place prize of $10,000 was awarded to Relax and Release Shampoo & Sleep Spa from Madison County.

“This year’s competition was our biggest and most competitive yet,” said Misti Potter, Executive Director of Singing River Trail. “The level of innovation we saw today proves that North Alabama is a rising hub for entrepreneurship. We’re so proud of every finalist and excited to see what’s next for the winners.”

Potter emphasizes the vital importance of small businesses–the engine for the region’s development and growth: “I am a firm believer in small business; they are the backbone of our country. For us to be able to link them within our communities–that’s what our trails are doing, and it’s pretty amazing to be a part of.”

Fifty Miles of Trails for Future Generations

Thanks to tireless work across eight counties, more than 50 miles of trail will be fully activated by the end of 2025. These trails offer a variety of experiences—from scenic river paths and wooded nature trails to paved greenways perfect for biking and walking—making it easier and more enjoyable for residents and visitors to explore the region.

“Here at Singing River Trail, regionalism isn’t a buzzword—it’s a verb,” Potter said. “It’s the action of connecting communities across North Alabama through outdoor spaces that support economic development, offer alternative transportation routes, and create inclusive recreational opportunities.” This collaborative approach ensures that each county benefits while contributing to a stronger, unified region.

“Our work is so entwined in all eight counties we’re working in, and the impact it’s going to have at the end of completion is immeasurable,” Potter added. “Everything we’re building today isn’t for me—it’s for my grandchildren. It’s ensuring there are still green, safe trails for future generations and helping to bolster the economy.”

 

Leaving a Lasting Legacy: 220 Founders Club

To ensure this momentum continues, Singing River Trail has launched its inaugural annual fundraising campaign: the 220 Founders Club. Named for the 220-plus miles of interconnected trails they are working to complete, the campaign invites community members to join as Founders and support trail planning, development, and activation.

“Our annual campaign represents the 220-plus miles of trails we’re connecting,” Potter explained. “We’re inviting people to be named a founder and help us grow. As a member, your donation directly supports the planning, development, and activation of trails across North Alabama. More importantly, it ensures that this work continues, not just for today, but for generations to come.”

How to Get Involved

The Singing River Trail is more than a series of connected greenways; it embodies a bold vision for a healthier, more connected North Alabama. Through innovation, community engagement, and thoughtful stewardship, it is building a legacy that will enrich lives and economies for generations.

“This is your chance to invest in something enduring. Something that connects neighbors, builds healthier communities, and leaves a legacy of outdoor opportunities for everyone,” Potter urges.

To learn more about the Singing River Trail and how you can get involved, visit singingrivertrail.com. Whether you’re interested in supporting local entrepreneurs, exploring new trails, or becoming a founding member, there are countless meaningful ways to join the movement and help shape the future of North Alabama’s outdoor community.