Alabama-based designer Heidi Elnora is no stranger to excitement. Her awe-inspiring background paints a clear picture of her passion and enthusiasm for life. Her story began at Savannah College of Art and Design, where she was given the opportunity to start developing her design dreams. Before long, her work ethic was rewarded when she landed a spot on Season 2 of Project Runway, a daring new show that became beloved by fashion enthusiasts across the world. However, it was through her TLC series Bride by Design that Heidi’s unmatched attitude was given a chance to shine on screen.

“I love serving women. I love making people feel beautiful.”

Her eponymous brand, heidi elnora Atelier, and sister brand Build-A-Bride™, were designed to bring inclusivity and customization to the bridal world, which she successfully accomplished for over two decades. Sold by more than 30 retailers across the globe, including well-known names like Nordstrom, her inspired designs drove her brand to an incredible level of success. Heidi realized her ultimate career goal when her pieces made it to the coveted racks of Bergdorf Goodman.

“I had done everything I set out to do.”

While Heidi had no shortage of milestone memories to look back on, once she checked off her final bucket list achievement, she found her innate creativity could simply not be contained. Her career continued to evolve, but it was a distinct moment that launched her into her true second act.

“As an artist, you always crave to create.”

Upon dealing with a difficult tragedy, her vision cleared and her purpose became undeniable. It was time for her to build something more—something that involved, and in fact, hinged upon, the idea of community. She decided that her second act was not about what she could create to reach her goals; but, instead, what she could create to inspire others to reach theirs. Her joy and passion for life became all-consuming, and she knew it was time to show others how to get in touch with their own spirit.

In that moment, Pep Gally was born.

Put simply, Pep Gally—a female-forward take on pep rally—is designed for the high-spirited. Heidi’s vision is to create a brand that is more than a celebration of comfort, creativity, and community. It is a way of being that is set to leave a legacy of light. She is on a mission to awaken the bright and cheerful spirit that is often overlooked in a time clouded by uncertainty and negativity. Pep Gally encourages others to tap into and share their vibrant energy and outlook with the world.

“It’s about the energy behind the people in it.”

While conceptualizing the brand, Heidi tapped into her memories of her time as a cheerleader in her youth. She recalls the excitement and passion of that time and marks the high energy as what always stood out the most. She hopes a revival of that very same energy will be made manifest through Pep Gally. She is immensely grateful to be able to soak in those moments through the eyes of her children—who serve as a major inspiration for the brand—while she attends their sports games.

“I love that energy. I love the hopefulness of those kids.”

A lot can be expected from the new brand which launches to the public today. Combining high fashion, interior design, and a generous dose of nostalgic spirit, Pep Gally collections will consist of unique athleisure wear and home decor that carries that same cheerful sports-inspired spirit. Heidi hopes these pieces will become a forever favorite and live life alongside those who wear them—from morning coffee dates to late-night adventures.

“I want our light to shine brighter than ever before.”

The Pep Gally logo, a playful take on a traditional megaphone, is meant to represent speaking up about who you are and cheering on those you love. It’s a brand that prioritizes passion—for life and the people around us. For Heidi, this is more than a matter of design, it’s an intentional decision to live life colorfully and confidently. Through Pep Gally, she hopes to bring out the cheerleader in all of us.

Shop the newly released Pep Gally collection here.