The University of Alabama’s new Catherine and Pettus Randall Welcome Center was unveiled earlier this month featuring a state-of-the-art attraction that visitors can’t stop talking about: the Roll Tide Room.

UA President Stuart R. Bell said, “The Randall Welcome Center illustrates the rich history of The University of Alabama, our unwavering commitment to student success and the unmatched student experience at the Capstone. Our mission to bring the best and brightest students to our campus has been strengthened.”

During a public tour, parents and prospective students stand stunned in the Roll Tide Room. Comparable to a futuristic installation one might see at Disney World, the Roll Tide Room features flat-screens modified together from floor to ceiling in the shape of a wave. As the countdown clock reaches 00:00 and the immersive video plays on screens in front of, beside and above visitors, the heart of game day is felt by all. The surrounding video features behind-the-scenes footage from players and newly named head coach, Kalen DeBoer, as well as scenes from the Million Dollar Band and pre-game tailgates so vivid you can almost smell the burgers on the grill.

Not only is the audio and visual technology of the Roll Tide Room impressive, but it does something that surpasses the grandeur of production. It inspires. It compels visitors into the thrill that can only truly be experienced in real time. The essence is undeniable.

Karen Brooks, a member of the University’s board of trustees, said about the entire experience, “The Catherine and Pettus Randall Welcome Center is a perfect example of the University respecting and restoring the architectural past while reimagining the future. The Randall Welcome Center is the ultimate state-of-the-art space to welcome bright recruits to the University’s historic campus.”

The Randall Welcome Center is named in honor of the late Pettus Randall and his wife, Dr. Catherine J. Randall, who have contributed in countless ways to UA and the Tuscaloosa community for decades. Catherine Randall also serves on the cabinet of the University’s current capital campaign, The Rising Tide.

Anyone considering a future at The University of Alabama is invited to visit the Randall Welcome Center. With touch-screen displays and virtual experiences, explore the academic possibilities, hear real testimonials from alumni and view historical successes. Prospective families can learn about all the University has to offer and take home an authentic sense of life as a student at the Capstone.