For a few hours this week, one of the most iconic symbols in sports will make a stop right here in Birmingham.

The FIFA World Cup Trophy—arguably the most recognized and coveted prize in global athletics—is traveling the world ahead of the 2026 tournament, and the Magic City is on its list.

Coca-Cola Bottling Company United, Inc. will host a press conference on Wednesday, May 6, to mark Birmingham’s stop on the FIFA World Cup™ Trophy Tour by Coca-Cola, giving the city a rare chance to be part of an event that typically touches only major global markets.

The FIFA World Cup is the largest sporting event on the planet—drawing billions of viewers, uniting countries across continents, and creating moments that define generations of fans. The upcoming FIFA World Cup 2026 is set to be the biggest in history, spanning the United States, Mexico, and Canada, with more teams, more matches, and an even wider global reach.

That makes this moment in Birmingham feel especially significant.

As part of the tour, the original FIFA World Cup Trophy will be on display—an opportunity that few cities get. For soccer fans, it’s a rare chance to see the real thing up close, the same trophy lifted by legends and national teams on the sport’s biggest stage.

The event will also bring together local and international voices, including Birmingham Mayor Randall Woodfin, Birmingham Legion FC head coach Jay Heaps, Coca-Cola UNITED North Alabama Division Vice President Scott Smith, and FIFA World Cup winner José Kléberson Pereira, offering both a local and global perspective on what the tournament means.

The press conference will take place at the Coca-Cola Bottling Company facility in East Lake, with media arriving ahead of the 10 a.m. start. In addition to remarks from speakers, the trophy itself will be available for photos—an unmistakable symbol of the scale and significance of the World Cup.

For Birmingham, it’s more than a quick stop on a global tour. It’s a reminder of how deeply connected the city is to the wider world of sports and culture—and a chance for fans here to feel a small part of something truly global.

Catch the FIFA World Cup Trophy in Birmingham on Wednesday, May 6 at 10 a.m. at Coca-Cola Bottling Company (4600 East Lake Blvd.), with media arrival beginning at 9:30 a.m.