Perfectly situated between Lake Martin and Auburn is a small town with hardly over 100 residents. The entirety of the town is contained in less than three square miles. It is home to a handful of businesses, one of which happens to be the one and only Standard Deluxe.
Standard Deluxe is a nationally acclaimed print shop that is the heart of the small town of Waverly. According to a recent interview between Alabama News Center and owner Scott Peek, the property houses a new bar, outdoor stage, Little House, and The Feed Shak.
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The Feed Shak is a 1900s fish camp from Lake Martin that was brought to the property 7 years ago. The Feed Shak has seen the addition of a wood-fired oven, barbecue pit, and hearth that has inspired regional culinary experts to cook as events take place on the property. Rob McDaniel of top restaurant Helen was involved in The Feed Shak’s redesign.
The Standard Deluxe property is home to Wild Flour Bakery. The bakery serves fresh bread, desserts, and coffee and is the only of its kind in the town. Owned by Sarah and Howard Jones, the bakery makes great use of a home that is located on the property that also houses the Standard Deluxe shirt and poster shop.
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Standard Deluxe, known for its small-town feel, has hosted a range of big-city acts. From St. Paul and the Broken Bones to Alabama Shakes, concerts at Standard Deluxe have drawn crowds nearing a thousand in recent years. The venue just saw the performance of Son Volt at the tail end of last month. The property is also home to Little House which is intended for smaller indoor events and concerts.
Standard Deluxe is home to The Old 280 Boogie, which began in the 2000s. According to the Town of Waverly’s website, at that time, Highway 280 bypassed Waverly and it was said that “our deceased traffic seemed to invite a party in the street.” The party that resulted became known as the Old 280 Boogie. The first iteration of the event took place in 2001, and there are now two events each year that are held at Standard Deluxe.
A quote from the recent interview by Standard Deluxe co-producer Amy Miller speaks to the heart of the business, “like to describe Standard Deluxe as a space where design visual arts meets music and presenting of music. Standard Deluxe is a proper print shop, silk-screen print shop, and design space and a creative place in terms of creative placemaking with spaces. But then, it’s an incredible welcomer and host to musicians of all different genres, with a particular lean towards Americana, singer-songwriter, rock, folk – many styles and genres that have come out of the South and have come out of Alabama. It’s a venue that truly lifts up that artistic joy that has been created in the state of Alabama and in the South.”