Fans of the hit show “Ted Lasso” have a new way to enjoy the hit streaming program when its third season begins on March 15.
Jeni’s Ice Cream has rolled out a limited-edition flavor called Biscuits with the Boss, which pays tribute to a running theme in the show in which the main character delivers a daily tin of “biscuits” (we call them shortbread cookies) to share with his boss.
The collaboration between Jeni’s and the producers of “Ted Lasso” started hitting freezers in local grocery and big-box stores in early March. Both pints and individual servings of Biscuits with the Boss also are available at the Jeni’s scoop shop outlets in Birmingham and Mountain Brook.
“Ted Lasso,” which airs on Apple+, is the fish-out-of-water tale of an American football coach who is hired to lead AFC Richmond, an English soccer (what the rest of the world calls football) team that falls out of and later climbs back into the top professional league.
An eternal optimist, Lasso (played by Jason Sudeikis) ultimately wins the hearts and minds of his players, the fans, and even the recently divorced boss who hired him hoping he would fail and ruin the team that her philandering ex-husband built.
A well-acted and well-written show with engaging characters, Sudeikis’ Ted Lasso may be the most endearing. What Lasso lacks in knowledge about English football he more than compensates with his positive thinking and quirky homespun wisdom.
“Taking on a challenge is a lot like riding a horse, isn’t it?” he notes in the pilot episode as he assesses his new job. “If you’re comfortable while you’re doing it, you’re probably doing it wrong.”
Ohio-based Jeni’s Splendid Ice Creams, founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton, uses milk from cows grass-fed on family farms, and other Direct- and Fair-Trade ingredients. It is a Certified B Corporation, for-profit businesses that focus on social, environmental and business leadership.
Jeni’s special-edition “Ted Lasso” flavor was initially inspired by the main character’s passion for frozen treats. (“Ice cream is the best,” Lasso reveals in an episode. “It’s kinda like seeing Billy Joel perform live. Never disappoints.”)
For Biscuits with the Boss, Jeni’s folds shortbread cookie pieces into salted-butter sweet-cream ice cream. Rich, creamy, and studded with bits of chewy, buttery shortbread, the salt beautifully balances with the sweet.
“This new flavor transports you to the sidelines of a UK football match without leaving the couch,” Jeni’s says in a news release. “And, there’s no rule that says you need to share it with your boss.”
But I’m no fool. Recently, when a package of the ice cream arrives from Jeni’s publicist, I share it with my wife. We’re both fans of “Ted Lasso.”
But because this pint of Biscuits with the Boss is an “advance screening,” we enjoy our scoops while re-watching the premiere, which originally aired in August 2020.
Ironically, that’s the rare episode without Ted bringing biscuits for his boss, Rebecca Welton (played by Hannah Waddingham). The ritual of Lasso showing up to work with a pink tin of biscuits for her starts in the second episode.
Rebecca feigns disdain at first, but Lasso doggedly delivers. Good thing, too, because Rebecca actually so loves them, she pushes her toady assistant to learn the name of the bakery where they are made. Eventually Lasso is revealed as the baker, which helps solidify the professional relationship.
As my wife and I watch the next 12 episodes of “Ted Lasso” roll out, I think we’ll indulge in more Biscuits with the Boss.
After all, as Ted says,” “I shouldn’t bring an umbrella to a brainstorm.”