Son of a Butcher Direct

A good holiday meal starts with good ingredients, and this season, a Birmingham family business is making it easy to send them to the people you care about. The Son of a Butcher Direct, the new online platform from Evans Meats & Seafood and The Son of a Butcher (TSOB), ships restaurant-quality meats and seafood nationwide, with five butcher-curated gift boxes ready to give.

A family business spanning three generations

Son of a Butcher Direct

(Mary Fehr/Contributed)

The Evans family’s roots in the meat business go back to the 1950s, when James T. Evans Sr. founded Southeastern Meats. His son, Butch, opened Evans Meats in 1998, and today Butch’s three sons help lead the company. Addam has expanded its offerings and reach across the Southeast, Chase oversees deliveries to restaurant and chef partners, and Hunter, as director of operations, keeps all the moving parts running, including the new The Son of a Butcher Direct.

What began as a meat company has grown into a full “center of the plate” supplier for independent restaurants, adding fresh seafood, specialty cheeses, and cured meats along the way. Those same relationships with chefs and suppliers are what stand behind the quality of every box that ships from The Son of a Butcher Direct.

The pivot that changed everything

In 2020, when the pandemic shut down restaurant dining, Evans Meats found itself with a warehouse full of perishable product and no way to get it to customers. The team got creative, selling directly to the public through curbside pickup and from delivery trucks. Customers lined up. Drive-through markets soon followed in Greystone, Auburn, Fairhope, and Huntsville.

That response showed the family there was a real appetite for restaurant-quality ingredients at home. In July 2021, The Son of a Butcher opened at Pepper Place, giving Birmingham a permanent spot to shop. It quickly became a weekly stop for locals and a destination for visiting families and friends showing off their favorite shop. Those loyal customers are the reason The Son of a Butcher Direct exists: the family wanted to share the same experience with people who couldn’t walk through the door.

Bringing the butcher counter to you

The Son of a Butcher

(Mary Fehr/Contributed)

Today, thousands of customers visit The Son of a Butcher every week, making it part of their grocery routine, bringing family in over the holidays, and sharing it with friends. More than ever, people want a connection to where their food comes from and the people behind it. The Son of a Butcher Direct was created to reach even more of the customers who already know and follow the shop, shipping the same high-quality cuts sold to restaurants and Birmingham home cooks straight to tables nationwide.

Nowhere is that clearer than in their five gift boxes, each thoughtfully packaged and built around cuts the shop is known for:

  • Butcher’s Classic ($95): Four Iberian Duroc pork chops and six steakhouse burgers. Approachable, versatile, and easy to prepare.
  • Filet Collection ($135): Four Prime center cut filets, each hand-cut from the center of the tenderloin and aged for rich flavor.
  • Signature Duo ($148): Two Prime center cut filets and two Prime boneless ribeyes, a pairing of two of the most popular cuts.
  • Gourmet Grill Box ($185): Two Prime center cut filets, two Prime boneless ribeyes, and two Iberian Duroc pork chops, for the person who wants variety and generous portions.
  • Wagyu Steakhouse Box ($400): The most elevated box, with two Wagyu boneless ribeyes, two Wagyu boneless strips, and two Wagyu center-cut filets.

Whether you’re shopping for family, friends, or clients, you choose a box and it ships straight to the recipient. For businesses, it’s an easy way to send something memorable to clients and colleagues without coordinating delivery. Orders of $250 or more ship free, and orders placed by 1 p.m. ET (noon CT) go out for overnight shipping.

Every box that ships from The Son of a Butcher Direct carries the same standard that has earned the trust of Birmingham’s chefs and home cooks for decades: quality they’re proud to put their name on.