Birmingham FOOD+Culture Festival has made its mark as one of the most popular food festivals in the region, and it is about to take on new life. In a recent announcement at Pepper Place’s Spring Bazaar, the team shared that the festival will take on a bold new name, look, and vision. Beginning this year, Birmingham FOOD+Culture Festival will become Southbound Food Festival.

The new brand is not the only thing that has changed about the food festival. The festival’s new tagline, ten days celebrating Birmingham’s magnetic food culture, reveals another exciting update. The reimagined festival will now take place over a full ten-day span from September 19th to September 28th. The extension of the festival means more to experience and enjoy as Birmingham’s top talent brings local flavor and fosters community spirit.

The refreshed festival is “all designed to better capture the essence of what has become a signature event on the Magic City’s cultural calendar,” shares the team. “Expanding to two weekends and adopting the Southbound Food Festival name allows the event to better reflect its broad mission—creating more space for discovery, collaboration, and shared culinary experiences,” shared Cathy Sloss Jones, Board President.

“We are thrilled to be part of this incredible festival again through Food & Fire, our celebration of live-fire cooking and Southern tailgate culture. With a new name and an expanded mission, Southbound Food Festival will bring culinary fans from far and wide to experience the magic food culture of this city,” shared Editor in Chief of Southern Living, Sid Evans.

The festival, which has brought visitors from an impressive 19 states, intends to break records and spark excitement throughout the Birmingham community. This year, Southbound Food Festival will once again take place downtown with a focus on Pepper Place and Sloss Furnaces. Attendees can expect the indulge in the best Birmingham has to offer. In the words of Board President Cathy Sloss Jones, “Birmingham’s biggest party just got bigger!”

Find tickets and a full schedule of events here starting July 7.