Rock The South has become one of the nation’s most anticipated annual festivals. Affectionately known as the “Biggest Party in the South,” thousands will flock to Cullman, Alabama to experience Pepsi® ‘s Rock The South 2024 festival. The three-day festival will take place from Thursday, July 18th through Saturday, July 20th.

“Crafting the lineup for Pepsi® Rock The South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock The South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock The South 2024.”

This year’s festival is sure to impress with some of country music’s favorites, Eric Church, HARDY, and Jelly Roll, headlining the 2024 event. The lineup is stacked with must-see artists Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, and Flatland Cavalry among other talented names.

This year will see an even more impressive festival site with massive infrastructure improvements for Campers and additional areas to stay out of the heat such as the Honky Tonk Hideaway which offers an air-conditioned Nashville Broadway Experience featuring an acoustic stage, line-dancing lessons, and more for attendees to enjoy.

Rock The South offers more than an unforgettable festival experience. Founded in 2012, Pepsi® Rock The South celebrates the spirit of helping people and seeks to continually give back to charities that make a tangible positive impact day after day in communities across Alabama.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” said Nathan Baugh, Partner of Pepsi® Rock The South. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

The event as raised over $1,000,000 for local charities: Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County. This generous effort has impacted the lives of countless Alabamians and will continue to do so in the future.

Last year’s event had an incredible impact on the city of Cullman, generating revenue exceeding $25 million according to an economic impact report provided by the Cullman Parks, Recreation, & Sports Tourism Department. 

“It’s heartwarming to see the positive impact we can make when we come together,” said Steven Sutter, Executive Director, Cullman Caring for Kids. “Rock the South has been a game-changer for our community. Thanks to their generous contributions, we have been able to expand our programs, ensuring that no child in our area goes without basic necessities.”

See the full lineup below:

  • Eric Church
  • HARDY
  • Jelly Roll
  • Parker McCollum
  • Oliver Anthony
  • Warren Zeiders
  • Nelly
  • Big & Rich Ft. Gretchen Wilson
  • Priscilla Block
  • Flatland Cavalry
  • Nate Smith
  • Wyatt Flores
  • Treaty Oak Revival
  • Kidd G
  • Gavin Adcock
  • Alana Springsteen
  • Dee Jay Silver

*Lineup subject to change

Tickets and additional information about Rock the South 2024 can be found at Rock The South.com